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Addressing Theoretical Concerns Regarding the EPPM. The Utility of Integrating Perceived Barrier and Response Cost Measures into the Extended Parallel Process Model

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Аннотация к книге "Addressing Theoretical Concerns Regarding the EPPM. The Utility of Integrating Perceived Barrier and Response Cost Measures into the Extended Parallel Process Model"

The Extended Parallel Process Model (EPPM) is a theory developed by communication scientists studying fear appeals. The EPPM is widely utilized by health communication, health psychology, and public health scholars. It is a powerful model that is capable of providing insight on why individuals are likely to accept or reject fear appeal messages. However, previous research has identified several theoretical concerns about the predictive power of the EPPM. Adopting the concerns expressed in...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6391-4679-0
Объём: 68 страниц
Масса: 123 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

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