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Addressing the innovation challenge: insights and strategies. A product design perspective for building breakthrough innovation capabilities

Код 1455754

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Аннотация к книге "Addressing the innovation challenge: insights and strategies. A product design perspective for building breakthrough innovation capabilities"

Innovating is challenging: creative and appealing ideas have to become marketable products. In this competitive context designers' role is becoming more and more fundamental and complex. Since their main task is to find innovative solutions of technical problems and optimize them within the requirements set by marketing experts and organization business models, it is mandatory to reduce as much as possible the time spent for this optimization process in order to shorten the new product time to...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-8874-8
Объём: 200 страниц
Масса: 325 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 2

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