книги

Economics of Franchising

Код 1829759

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Аннотация к книге "Economics of Franchising"

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the market. A good many myths are dispelled in the process. The economic analysis of...

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Издательство: Cambridge University Press
Дата выхода: июнь 2012
ISBN: 978-0-521-77589-2

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