книги Наука, техника, медицина Техника ГОСТы, стандарты

ECRM

Код 3422581

  • ISBN: 978-5-5088-5180-4

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Аннотация к книге "ECRM"

High Quality Content by WIKIPEDIA articles! The eCRM or electronic customer relationship marketing concept is derived from e-commerce. It also uses net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology (IT). eCRM is enterprises using IT to integrate internal organization resources and external marketing strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for eCRM intraorganizational collaboration can be more efficient to communicate with customers.

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ISBN: 978-5-5088-5180-4

Книга находится в категориях

Экономика Менеджмент (управление)

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