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Innovation uncertainties in todays tough market. The role of Technology-Push, Market-Pull and Time to Market in the approach to successful innovation

Код 1432112

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Аннотация к книге "Innovation uncertainties in todays tough market. The role of Technology-Push, Market-Pull and Time to Market in the approach to successful innovation"

Today, innovations and new products are considered as the order winners in the marketplace more than ever. The long-term survival of a company often depends on its innovation abilities. This is so because successful innovation and new product's introduction can play a vital role in the marketplace for companies. The target of this book after presenting a brief overview of the innovation concept, is to examine the role of technology-push, market-pull and time to market in the approach to...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6392-9829-1
Объём: 56 страниц
Масса: 104 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

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