книги Бизнес Торговля Управление продажами, мерчандайзинг

Marketing performance measurement and management

Код 1569670

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Аннотация к книге "Marketing performance measurement and management"

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation a metrics framework to monitor marketing...

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Издательство: Книга по требованию
ISBN: 978-6-1302-1447-0

Книга находится в категориях

Экономика Менеджмент (управление)

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