High Quality Content by WIKIPEDIA articles! The Packard Clipper was a model of the Packard Motor Car Company from 1941 to 1955, and the Studebaker-Packard Corporation for 1955 and 1957. Clippers built for model year 1956 are considered a stand alone make, not a model of Packard.By the end of the thirties, Packard president Max M. Gilman realized that his best efforts to improve profitability during the last lean decade had not been enough. The One Twenty had arrived in the nick of time in 1935...
High Quality Content by WIKIPEDIA articles! The Packard Clipper was a model of the Packard Motor Car Company from 1941 to 1955, and the Studebaker-Packard Corporation for 1955 and 1957. Clippers built for model year 1956 are considered a stand alone make, not a model of Packard.By the end of the thirties, Packard president Max M. Gilman realized that his best efforts to improve profitability during the last lean decade had not been enough. The One Twenty had arrived in the nick of time in 1935 to save the company from immediate demise; the One Ten had followed, achieving even higher volume. But despite a strong performance in revival year 1937, Packard sales had plummeted as the depression returned in 1938, and the 76-000 sales for the calendar year 1939 were hardly past the break-even point. To be precise, they netted the company a scant half million dollars. Combine this precarious financial state with the new model developments among Packard's rivals, we can see why Gilman needed something radically new, and that he needed it in a hurry.
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