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The Analysis of the Critical Factors that Affect Consumers Willingness. To Adopt 3G Mobile Communication Systems

Код 902174

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Аннотация к книге "The Analysis of the Critical Factors that Affect Consumers Willingness. To Adopt 3G Mobile Communication Systems"

This Research explores the Critical factors about the willingness of individual subscriber as well as the respective personal background and customer demand that affect the willingness to adopt the third Generation Mobile Communication Systems. Meanwhile, an analysis is conducted on the Critical factors about the willingness of adoption and the influence of customer demand that affect the willingness in adoption. Based on the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB),...

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Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6390-1469-3
Объём: 100 страниц
Масса: 172 г
Размеры(высота, ширина, толщина), см: 23 x 16 x 1

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