Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Yutaka Katayama (born Yutaka Asoh on 15 September 1909), also known as Mr K, is a former Japanese automotive executive who was employed by Nissan and served as the first president of Nissan Motor Corporation U.S.A. Katayama expanded Nissan's focus from economy vehicles towards sportier vehicles, and is regarded by Datsun/Nissan Z Car enthusiasts as the father of the...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Yutaka Katayama (born Yutaka Asoh on 15 September 1909), also known as Mr K, is a former Japanese automotive executive who was employed by Nissan and served as the first president of Nissan Motor Corporation U.S.A. Katayama expanded Nissan's focus from economy vehicles towards sportier vehicles, and is regarded by Datsun/Nissan Z Car enthusiasts as the father of the Z-Car, as well as the Datsun 510. In 1939, during World War II, he was ordered to report to a Nissan plant in the Japanese puppet state of Manchukuo, but managed to obtain a transfer back to Japan in 1941. Near the end of the war in 1945, he refused orders to return to Manchukuo; Katayama later credited his survival of the war to this decision. He returned to the U.S. in 1960, when Nissan sent him to do market research, after which he returned to Nissan in Japan and persuaded the company to start its own sales company in the United States. In 1968, the Datsun 510 was introduced. It cost $2,000 and carried independent rear suspension on sedans.
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