Hidden In Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one`s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people`s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and...
Издательство:
Альпина Бизнес Букс
Дата выхода: июль 2012
