The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
A Space Odyssey a great film and a famous novel. An object is found on the Moon. Who made it? Men travel into space to find out a billion kilometres to the rings of Saturn. Something is waiting for them.
ISBN: 978-1-4058-8236-1
Издательство:
Pearson
Дата выхода: декабрь 2011
This is the definitive survey of the English language - in all its forms. Crystal writes accessibly about the structure of the language, the uses of English throughout the world and finally he gives a brief history of English. The book has been fully revised and there is a fascinating new chapter on `The effect of technology` on the English language.
ISBN: 978-0-14-100396-2
Издательство:
Penguin Books
Дата выхода: декабрь 2011
Пособия "People Like Us" и "People Like Us, Too" знакомят учащихся и студентов с реальными людьми из разных стран мира, в том числе и из России, традициями и национальными ценностями, нормами речевого и неречевого поведения, этикетом - всем тем, что составляет понятие "культура". Задания пособий "People Like Us" и "People Like Us, Too" помогут учащимся и студентам не только усовершенствовать свои знания современного английского языка, но и...
ISBN: 978-0-333-97451-3
Издательство:
Macmillan ELT
Дата выхода: июль 2011
In People Like Us you`ll meet people from different countries all over the world. But remember that your culture is not just your country. It`s what you do and how old you are. It`s where you live. It`s the things you like doing and the things you don`t like doing. It`s the way you talk and your education. It`s about your friends, your family and your own character. This is your cultural identity. People Like Us has three aims: • to help you find out about other cultures. • to help you find out more about your own culture. • to help you enjoy practicing your English. People Like Us, for adult and young adult learners of English, is an integrated skills course exploring cultural values and attitudes. Based on over twenty hours of...
ISBN: 978-0-333-97448-3
Издательство:
Macmillan ELT
Дата выхода: июль 2011
In People Like Us you`ll meet people from different countries all over the world. But remember that your culture is not just your country. It`s what you do and how old you are. It`s where you live. It`s the things you like doing and the things you don`t like doing. It`s the way you talk and your education. It`s about your friends, your family and your own character. This is your cultural identity. "People Like Us: Exploring Cultural Values and Attitudes" has three aims: to help you find out about other cultures; to help you find out more about your own culture; to help you enjoy practicing your English. "People Like Us: Exploring Cultural Values and Attitudes", for adult and young adult learners of English, is an integrated skill course...
ISBN: 978-0-333-97447-6
Издательство:
Macmillan ELT
Дата выхода: июль 2011
Peppa Pig`s Learn at Home abc is a fun way for preschool children to learn about letters and the alphabet. With simple activities and interactive stickers, young children can say their abc with confidence. This is the perfect way to help little piglets play and learn.
ISBN: 978-1-4093-0320-6
Издательство:
Ladybird Books
Дата выхода: август 2011
Peppa loves drawing pictures of her mummy. Make your own special scrapbook about yours with help from Peppa Pig. With a free pull-out frame for a picture of your mummy and a sheet of stickers.
ISBN: 9780723297758
Издательство:
Ladybird
Дата выхода: декабрь 2017
Peppa and her friends are going on a school bus adventure up a mountain. But what will they find at the very top? Read this delightful story to find out.
ISBN: 978-1-4093-0021-2
Издательство:
Ladybird Books
Дата выхода: август 2011
Join Princess Peppa and Prince George in a magical fairy tale world, full of pictures to draw and colour, puzzles to solve and fabulously fluffy fabric stickers.
ISBN: 978-1-4093-0510-1
Издательство:
Ladybird Books
Дата выхода: август 2011
Peppa and her family are going on holiday to the countryside in their camper van. Find out what happens when they discover the delights of Mrs Camper Van, otherwise known as satellite navigation! Enjoy reading this lovely Peppa Pig storybook time and time again.
ISBN: 978-1-4093-0579-8
Издательство:
Ladybird Books
Дата выхода: август 2011
Do you want to be able to listen to, speak, read and write German confidently? Do you want the convenience of being able to learn at home or on the move? Whether you are starting from scratch, or are just out of practice, Teach Yourself Perfect Your German – Touch & Listen will guarantee success! Touch & Listen ebooks are a groundbreaking new approach to language learning that include recordings of pronunciation and conversations within the pages of the books themselves – right where you need the past you used to have to juggle separate books and CDs/MP3s to master listening, speaking, reading and writing. Not anymore. Thanks to the latest enhanced ebook technology, you can learn and practise all four language skills plus grammar and...
ISBN: 9781444151039
Издательство:
Hodder & Stoughton
Дата выхода: октябрь 2012
Now you`ll know what to say at the right time in any situation ESL specialist Natalie Gast knows from her experience that the workplace presents some unique situations. In this book she presents scenarios, business slang, and other linguistic issues that typical language texts don`t go into - for example, how to break the ice with small talk or ask for clarification. These hundreds of phrases will help you not only survive but thrive in your chosen field.
Do you want to be able to listen to, speak, read and write Italian confidently? Do you want the convenience of being able to learn at home or on the move? Whether you are starting from scratch, or are just out of practice, Teach Yourself Perfect Your Italian – Touch & Listen will guarantee success! Touch & Listen ebooks are a groundbreaking new approach to language learning that include recordings of pronunciation and conversations within the pages of the books themselves – right where you need the past you used to have to juggle separate books and CDs/MP3s to master listening, speaking, reading and writing. Not anymore. Thanks to the latest enhanced ebook technology, you can learn and practise all four language skills plus grammar...
ISBN: 9781444151060
Издательство:
Hodder & Stoughton
Дата выхода: октябрь 2012
Do you want to be able to listen to, speak, read and write Italian confidently? Do you want the convenience of being able to learn at home or on the move? Whether you are starting from scratch, or are just out of practice, Teach Yourself Perfect Your Spanish – Touch & Listen will guarantee success! Touch & Listen ebooks are a groundbreaking new approach to language learning that include recordings of pronunciation and conversations within the pages of the books themselves – right where you need the past you used to have to juggle separate books and CDs/MP3s to master listening, speaking, reading and writing. Not anymore. Thanks to the latest enhanced ebook technology, you can learn and practise all four language skills plus grammar...
ISBN: 9781444151091
Издательство:
Hodder & Stoughton
Дата выхода: октябрь 2012
Do you already know some French and want to learn more? Would you like to improve your fluency, confidence and pronunciation? PERFECT YOUR FRENCH gives you all the help you need to do just that. Designed specifically for intermediate level learners looking to progress, this course will soon have you speaking like a native. New to this edition: interactive online exercises to extend your practice and test yourself.
ISBN: 9781444151008
Издательство:
Hodder & Stoughton
Дата выхода: октябрь 2012
Teaching sight words can be pure poetry! These kid-pleasing poems help kids recognize and read words from the Dolch list in a playful, engaging context. Ready-to-use companion lessons include easy games and hands-on activities to teach sight words that are antonyms and synonyms, adjectives and verbs, and more. Features predictable rhyming text perfect for emergent readers!
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have...
ISBN: 978-1-4165-2666-7
Издательство:
Pocket Books
Дата выхода: январь 2013